WHAT YOU LOVE

belongs on the outside of your bag

Coming Soon

Big hair. Bigger heart.

We're designing a Dolly-inspired tote to celebrate the queen of kindness. Join the waitlist and be the first to know when it drops.

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Matcha Girl

Top Sellers at MatchaFest

1 6

Not Custom?

not really you

A woman wearing a tan hat and denim shorts holds up a white Trader Joe's tote bag decorated with Western & cowgirl-themed patches and a pom-pom, standing against a blue-gray wooden siding wall.

Rodeo Queen

Denim days and easy ways. For the girl who's always perfectly underdone.
A woman crouches outdoors holding a green Starbucks drink and a pink and cream canvas tote bag decorated with strawberry, owl, and coffee cup patches.

Matcha Girl

Fully booked, never rushed. For the girl who makes wellness look like an art form.

Pop Star Princess

Loud colors. Louder energy. For the girl who never dims her light.

Already Have a Tote You Love?

Make it unmistakably you — here's how:

  • ⭐ Define Your Vibe

    Choose the personality that best represents your latest obsessions

  • 🎨 Style Your Story

    Add patches, pins, and charms to tell a story that's yours alone

  • 🤩 Carry With Confidence

    Walk out with a look that turns heads everywhere
See Vibes

Prefer done-for-you? Shop our ready-to-ship totes — fully designed & one-of-a-kind.

Customer Love

What People Are Saying

★★★★★ 5.0 from real customers

★★★★★

An absolutely gorgeous bag — and just as great an experience working with the shop directly.
Denay

★★★★★

Got this as a birthday gift for my daughter — she loved the customization, and the quality won me over too.
Allie

★★★★★

My granddaughter loved it, and the whole process of choosing patches and charms was made so easy for me.
Deanna

★★★★★

Even more beautiful in person than in photos — you can tell it was thoughtfully made, not mass produced.
Gretchen

★★★★★

My new everyday tote — I got so many compliments carrying it around on vacation.
Gretchen

★★★★★

Beautiful bag, fast shipping, and even more stunning once it arrived.
Sylvia

Just Dropped

  • 1-of-1 Custom Dolly Parton Howdy Bag Charm Accessory
    🔥 Going fast

    1-of-1 Custom Dolly Parton Howdy Bag Charm Accessory

    1-of-1 Custom Dolly Parton Howdy Bag Charm Accessory

    $32.00
    $32.00
  • 1-of-1 Cowgirl Era Custom Tote

    1-of-1 Cowgirl Era Custom Tote

    1-of-1 Cowgirl Era Custom Tote

    $60.00
    $60.00
  • Dolly Parton black-and-white portrait iron-on patch with pink butterfly
    🔥 Going fast

    Dolly Butterfly Portrait Patch

    Dolly Butterfly Portrait Patch

    $7.00
    $7.00
  • Dolly Parton heart iron-on patch with pink jacket and cowboy boots over a red heart
    🔥 Going fast

    Dolly Heart Patch

    Dolly Heart Patch

    $7.00
    $7.00
  • Y'all Need Dolly embroidered iron-on patch in hot pink
    🔥 Going fast

    Y'all Need Dolly Patch

    Y'all Need Dolly Patch

    $7.00
    $7.00
  • Official Matcha Fest Tote BLACK

    Official Matcha Fest Tote BLACK

    Official Matcha Fest Tote BLACK

    $45.00
    $45.00
  • Dolly Parton portrait bag charm with starry pink cowboy hat on silver heart carabiner

    1-of-1 Custom Dolly Parton Portrait Bag Charm Accessory

    Sold out

    1-of-1 Custom Dolly Parton Portrait Bag Charm Accessory

    $32.00
    $32.00
    Sold out
  • Hot pink Dolly bag charm with rhinestone cowboy hat, yeehaw charm and pearl beads

    1-of-1 Hot Pink Custom Dolly Bag Charm Accessory

    Sold out

    1-of-1 Hot Pink Custom Dolly Bag Charm Accessory

    $32.00
    $32.00
    Sold out
View all

left in stock!